Posisi beberapa merek rokok di Kalimantan Tengah - ETD UGM

merek rokok   merek rokok The aim of the research that will be achieved in this research of being to learn the perception of the consumer concerning the attribute of the make to the cigarettes product in Central Kalimantan, afterwards developed the alternative to the marketing was based on results of the evaluation towards the perception of the consumer. Results of this research explained from ten products that were included, not all of them had the typical characteristics, and had also several products that had an image projected was enough to be similar, despite not be the same precisely. With based on in mapping that was formed used the analysis of the correspondent, could be known by the strength from respectively the product. Dunhill Rokok Fine Cut Mild 20'S: Rp. 38.000; Esse Cafe Rokok Filter 20'S: Rp 37.900; Marlboro Rokok Filter 20'S: Rp 37.500; Esse Mild

mereka yang tak terlihat Djarum Super merupakan produk andalan dari PT Djarum. Merek rokok ini merupakan rokok kretek filter jajaran atas yang laris manis di Indonesia The number of players in the cigarettes industry in Indonesia at this time could be said was in the very tight competition, moreover cigarettes from outside went along the competition. The number of make numbers of these cigarettes the theme election of the advertisement that almost same made the consumer experience confusion in consuming the product in accordance with his requirement.

merek air mineral Alat yang digunakan untuk menentukan posisi merek adalah Peta Persepsi dan Analisis faktor digunakan untuk membentuk beberapa faktor yang berasal dari indikator atau variabel dari kuesioner. Dengan mengetahui adanya perbedaan persepsi dan posisi merek ini perusahaan industri rokok untuk menyusun ulang strategi yang akan digunakan untuk memenangkan persaingan. Selain sebagai produk yang dinikmati berbagai golongan masyarakat, rokok pun ternyata memiliki harga yang berbeda-beda.